Nike Air Max 90 “I Am The Rules” Campaign : sneakersway.com

This August, Foot Locker and Nike Sportswear celebrate uniqueness and throw out convention with the launch of a new multi-platform campaign entitled ‘I Am The Rules’. Marking the latest incarnation of the iconic Nike Air Max 90 shoes, the campaign gives a platform to new voices; introducing some of the most exciting, independent thinking and groundbreaking global talent from the worlds of football, sport, music and fashion.
At its very core, ‘I Am The Rules’ is about those who lead from the front and blaze their own trail.The campaign supports independent thinking and the challenges of everyday obstacles, begging for change and new levels of success. In the sixty minute video several well known football (soccer) athletes from around world are shown in a vivid display of music, fashion, and pop.
The re-styled Air Max 90 is blessed with a never-seen-before and unique colour way. Inspired by the original Air Max 1, the Air Max 90 is instantly recognisable as a long-standing favourite with sporting superstars and street-style aficionados. This re-vamped version of the Air Max 90, has a statement making colour palette of pink, purple, green, white, black and grey. The Air Max 90 is now available at Foot Locker locations in Europe, priced at £89.99. Enjoy the short film below!

Nike Air Max 90 “I Am The Rules”